Why stock Soul Chocolate

Chocolate your customers come back for.

Bean-to-bar, made in Toronto since 2015 from cacao we buy directly from the farmers who grow it. Stocked by cafés, grocers and gift shops in nine provinces.

What the numbers say

• 6 in 10 wholesale accounts reorder. Across our 208 active accounts, 60% have ordered more than once and 27% have ordered five times or more.
• Our best accounts order every few weeks. Top-tier partners average 16 orders with us.
• Margin that works for you. Bars wholesale at $2.90 against a $4.87 suggested retail, rising to a 51% margin at the 40-case tier. Hot chocolate mix wholesales at $9.50 against $16.

What you get

• One online order form with your pricing, your margin on every line and one-click reorders.
• Free delivery in Ontario on orders of $600 or more; Toronto same or next day.
• Free samples with your order so staff can taste what they sell.
• A sell sheet for every product, with specs, ingredients and story for your team.
• Tim, a real account manager who answers within a business day.

Apply for a wholesale account or read how wholesale works.

Figures from our wholesale order history, October 2026.